Nyika SmytheMar 23, 20204 min read6 Ways That Using A Work Management Tool Has Saved Our SanityWith so many available tools on the internet; it can be overwhelming to select which tool is right for you.
Nyika SmytheFeb 24, 20202 min readIs PR Extinct or Has It Taken On a New Meaning?Like most areas in Marketing, the field of Public Relations (PR) has changed with the advent of Digital.
Nyika SmytheDec 2, 20193 min readDiscussing “Contagiousness” In this post, we discuss “Contagious: Why Things Catch On” by Jonah Berger and 6 principles of viral content.
Nyika SmytheOct 21, 20192 min readWhy You Need To Care About Efficiency AND Effectiveness.Effectiveness and efficiency; two words that are often used interchangeably by many of us. But they’re very different; here’s how:
Nyika SmytheSep 19, 20192 min readB2B Content Series: EmailThink you know everything about email? Maybe you don't. Let's talk about how you can make email work to your benefit.