What makes us tick...
Why We Work
We do this because we want to make sure our clients feel good about their marketing investment. From planning to strategy to measurement, we’re motivated by efficiency and effectiveness in our efforts.
How We Work
We do this by focusing on the process of your marketing activations, maintaining close communication with you as the project continues and constantly iterating according to the environment, the market and any changing needs.
How We Got Started
Match Sync Media Consulting was founded by Nyika Noelle Smythe in 2015. She started this firm with the aim of providing a more thoughtful and integrated approach to the practice of Marketing and Media Planning. A self-proclaimed nerd and a lover of spreadsheets, Nyika’s goal is to contribute to the building of brands by providing strong and responsive communication strategies supported by strong plans for execution. Nyika is an ENFP, so naturally she is passionate about new ideas, new ways of achieving growth for brands and forging deeper connections with the consumer.
In 2019, we rebranded as Match Sync Marketing Consulting, with a focus on consistent communication and efficiency in our projects. This was important to us because we are passionate about building the best relationships with our clients, and the best relationships are built on effective communication and clear expectations. Nyika is supported by a team of Consultants, in various Marketing areas. We chose this approach to bring expert knowledge and experience to all of our engagements.
Proud of our nerd culture, we use that energy to drive strategy and provide unique content solutions. Our goal is to help build brands by providing strong communication strategies that underpin dynamic digital and traditional media plans. MSM benefits from a team of Consultants in Project Management, Public Relations, Content Marketing, Design Thinking, and Research and Evaluation.
We are passionate about new ideas, new ways of achieving growth for the brand and forging deeper connections with the consumer. While our work is currently based in Jamaica, we are excited about working with brands both regionally and globally.
OUR STRATEGIC PARTNERSHIPS
At MSM, We believe that strength lies in community. So we've partnered with organisations, large and small, to provide the best support possible to our clients. Here's a list of our strategic partners.
Research is a huge part of your marketing strategy; it can give you the information you need about who your ideal customer is and what your competitive landscape looks like. EvaluCore works with our team to develop rigorous research designs that can provide compelling insights used to build the foundation of your strategy.
.png)
Being committed to effectiveness and efficiency in how we work, we need a tool that helps us do that. Monday.com is such a platform, and it helps us to manage your project in the best way. We can also work with our clients to set up this Work OS for your own team so that you can maximize your workflow and save time and money!
Website Partner- WIX
Building amazing websites for our clients is just one of the ways we like to contribute to their growth. WIX is the perfect partner to help us do that. What does this mean for our clients? We are able to work with WIX to build you a site that exceeds your expectations in a timely manner. We are intimately aware of the available tools in the platform and we use this knowledge to provide our clients with the best possible service.