“Marketers who set goals are 376% more likely to report success than those who don’t.”
Nathan Ellering for CoSchedule
Sounds pretty good right? We all want to be successful and smart but what are SMART goals? We could write several articles about what they are and how to make them but today we will give you a quick overview and insight into how to incorporate these goals in your marketing.
Essentially SMART goals are ones that are Specific, Measurable, Achievable, Relevant and Time-bound. Ok, you say, but what does that mean?
Specific – use specific wording and avoid vagueness.
Measurable - include a way to measure the goal
Achievable – aim for a realistically attainable goal
Relevant – pick a goal relevant to the business
Time-bound – have a timeframe and/or deadline
“Your marketing goal is a specific, measurable, aspirational, realistic, and time-bound metric that drives every marketing effort.” Nathan Ellering for CoSchedule
So how do we apply these to marketing? Good marketing goals support the realization of overall business goals, as this is where marketing derives its value. In order to set effective marketing goals, you have to understand the overall business goals. For example, if a goal of the business is to increase brand awareness then specific marketing goals could center around increasing website traffic and growing the social media following.
There is little point in setting marketing goals if you don’t have business goals to measure their success against, so take a look at the organization’s objectives and then see how marketing can help to achieve them. You can then set your marketing goals and make them SMART. Once you have your SMART marketing goals you can set up actionable tasks to achieve these goals and you are on your way to success!
We love helping companies achieve their dreams so if all of this sounds overwhelming and you need some help, give us a shout.
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